InDesign Projects
Magazine advertisement: Festival Poster
For my design I wanted to incorporate an image of Laguna Beach into the background, while keeping with the color scheme used on the Sawdust Art Festival’s website. I decided to use an image that obviously looks painted, since the ad is for an art festival. I used several gradients and feathers to blend colors into each other and to blend the painting into the background color. The festival’s logo is dominant and eye-catching and below it is all the relevant information sitting on top of the slightly transparent background. I think this flyer is effective because the visual element is very relevant to the festival, showing the beautiful location in a piece of painted artwork, and it is also used as a background for the flyer’s information.
Calendar for Humane Society
My final design for the Humane Society Calendar is simple and clean. I used a bit of white space around the objects so it does not appear too messy or confusing. I included the Humane Society logo in the top right corner, in a defined box so it will attract the viewer’s eyes. I kept the color scheme similar to what they use on their website, using different shades of navy blue. I also added a few effects to make the calendar more visually appealing, such as drop shadows on the months and feathers on some of the coupons. Overall I think this calendar is effective because it is easy to see, it’s well aligned, and the layout is clean and simple.
Hollywood Restaurant Menu: Trifold Brochure
For my menu design, I decided to go with a letterfold format because it can be printed on letter-size paper and it’s a standard format for paper menus. I kept the color scheme to purple, which was in the logo, and yellow because I wanted to use many star images to keep with the Hollywood theme.
On the cover I used a graphic of Marilyn Monroe, which I reduced the opacity of to make it appear more like a background image. I placed three images of menu items inside of circular frames so the customers know that the food looks good, too. For the inside of the brochure I used paragraph styles to make sure the text was aligned and easy to read, and I added color and a paragraph rule to the headings to make them stand out. In between I placed a few appetizing photos of food, which also stand out with their bright color against the black and white color scheme of the inside.
I wanted to include photographs of old Hollywood stars in the menu without taking up too much space, so I decided to place them inside rectangular frames under the main text of the menu, functioning as a background. I reduced their opacity so that the photos are visible but the text can still easily be read.
I used repetition throughout my design with the yellow dotted border around the front and back panels as well as the star graphics that I used throughout. The use of paragraph styles makes it easy to ensure repetition and alignment in text, and I used smart guides to mark the fold lines and keep everything aligned. Overall, I think my design meets the needs of the project by strongly highlighting the restaurant’s theme and keeping it clean and readable.